Since 1993, AIME has been an essential knowledge-sharing platform in the Asia-Pacific region, being the industry’s biggest, boldest, and longest-running business events exhibition. From the beginning, the expo has functioned as the info nexus for a diverse audience comprising corporate, association, and agency professionals, along with destination and event service providers across the globe. It’s a world where industry experts come to spark new connections through the seamless fusion of human expertise and innovative artificial intelligence (AI).
AIME is all about creating those “aha” moments as this event is the best place to connect and share knowledge with top-tier event pros, innovators, and trendsetters. Owned by the Melbourne Convention Bureau (MCB) and managed by Talk2Media & Events, this expo encourages transformations and game-changing partnerships to keep attendees ahead of the curve, from major mergers to tech-driven upgrades.
Key Features of the Show (What to Expect)
AIME 2025 promises a jam-packed schedule on 10-12 February, with the following sessions to take place:
Knowledge Program
Curated in partnership with BEAMexperience, the Knowledge Program commences before the two-day trade exhibition with the theme, “We Matter!” It will feature multi-stream learning sessions along with inspirational talks from keynote speakers equipping guests with the tools they need to upgrade their event experience
Welcome Event
Kicking off the fruitful expo is the Welcome Event where AIME organisers bring together buyers and exhibitors to celebrate the vibrant event industry with good food, drinks, and entertainment. Watch out for the unique Melbourne venue where this fun starts!
Exhibition and Meetings
This is the event proper where networking between buyers and exhibitors happens. Aside from the presentations and activations, this is also where AIME’s Ideas Academy by Spice takes place. Attendees will get the chance to learn practical advice and insights and discover the latest event trends around the world.
Who Should Exhibit?
Over 600 exhibitors from the following industries are welcome at AIME:
- Accommodation
- Attractions
- Aviation
- AV and Production
- Boutique Venues
- Catering
- Conference and Venue Facilities
- Convention and Tourism Bureau
- Cruising
- Design, Print, and Signage
- Destinations
- Education
- Event Hire Equipment
- Event Management
- Event Technology and IT
- Hotels and Resorts
- Media and Marketing
- Membership Associations
- Recreational Facilities
- Representation Companies
- Retail and Merchandise
- Staffing
- Stand Builder
- Styling
- Team Building
- Tour Operators
- Transport
- Travel Agencies
Hosted Buyers by Nature of Business
- Agency – Marketing/Branding: 3%
- Travel Management Company – Group Travel: 4%
- Venue Finding Service: 6%
- DMC/tour Operator: 6%
- Corporate: 11%
- Incentive/Loyalty Programs: 2%
- PCO – Professional Conference Organiser: 11%
- Association or Membership-Based Organisation: 13%
- Event Management: 23%
- Travel Agency – With MICE Department: 18%
- Other: 3%
Stand Options for Exhibitors
- Plaza Space: 18m2 + Space and 32 Appointments
- Embassy Stand: Modular Booth and 32 Appointments
- DMC Network: Shared Space with Backwall
- The Boutique: Dedicated Pod with 16 Appointments
- Activate Stand: 3x2m Booth and Access to Meeting Platform
- Activate Live: Customised Space and Access to Meeting Platform
Who Attends?
Senior-Level Buyers from:
- Event Management Companies
- Large Corporates
- Membership Organisations
- Professional Conference Organisers (PCOs)
- Travel Agencies with MICE Departments
- Venue Finders
Why Should You Exhibit?
- Diverse Meetings: During the expo’s two-day span, you will meet and network with the most relevant buyers from the 650 participants, letting your company benefit from both pre-scheduled and free-flow meetings.
- AI Efficiency: Take advantage of the AI-powered tools utilised by AIME to fill your diary with carefully curated appointments.
- Quantifiable Returns: Achieve measurable return on investments (ROI) that will boost your brand’s positioning in the crowded event industry.
- Acquire Insights: Leverage expert knowledge through various educational sessions, including the Knowledge Program and Ideas Academy.
- Network with Industry Professionals: Get the chance to meet and connect with hosted buyers in a fun and interactive environment where you showcase your brand to the business events community.
Key Statistics from the Last and Upcoming Show
Looking Back at 2024
- Generated a Staggering $330m of Business Between Exhibitors and Buyers
- Hosted Buyers Geographical Statistics:
- Asia Pacific – 97%
- Australia and New Zealand – 79%
- Asia – 18%
Shaping the Outlook for 2025
- 650 Hosted Buyers with 500 from Australia and 150 Internationally Based
- 1,000 Visitor Buyers Attending the Two-Day Trade Exhibition
- 4,500 Attendees in Total
- 600 Exhibiting Organisations from Over 25 Countries
- 20,000 Meetings Planned
Australia Event Awards
- Best Exhibition or Trade Show Winners: 2024, 2023
- Best Congress, Conference or Exhibition Winners: 2022
- Australian Event of the Year: 2022
