About the Show
ADX Sydney 2026, hosted by the Australian Dental Industry Association (ADIA), is the premier event for Australia’s dental community. The exhibition will bring together thousands of dental professionals, decision-makers, and leading suppliers under one roof. More than just a showcase of the latest products and innovations, ADX is where real business conversations happen, connections are made, and the future of the dental industry is shaped.
Backed by ADIA’s long-standing role as the peak body representing dental product manufacturers and suppliers, ADX Sydney 2026 offers a trusted platform for professional growth and brand visibility. With an extensive exhibition floor, world-class CPD sessions, and unmatched networking opportunities, the event provides exhibitors and delegates alike the chance to engage, learn, and grow. Whether you’re seeking to build brand awareness, launch a new product, or connect with Australia’s most influential dental professionals, ADX 2026 is the must-attend event on the industry calendar.
Key Features of the Show
CPD Sessions & Workshops
ADX offers a comprehensive Continuing Professional Development stream, including 45-minute lectures and 1.5-hour hands-on workshops. Delegates can choose between theory-based learning and practical skill-building.
Women in Dentistry Scholarship
A dedicated program designed to support and accelerate the career progression of women in the dental industry, focusing on professional education and governance skills.
Learning Labs
Smaller, focused sessions that allow attendees to deepen technical expertise and sharpen business skills in an interactive format.
Who Should Exhibit?
- Manufacturers and suppliers of dental equipment, products, and materials
- Dental technology and software providers
- Oral health product companies and innovators
- Service providers supporting dental practices (finance, insurance, marketing, HR)
- Laboratories and prosthetics manufacturers
- Educational and training organisations in dentistry
- Industry associations and professional bodies
Who Attends?
- Dentists and dental specialists
- Dental hygienists, therapists, and assistants
- Practice owners and managers
- Dental technicians and lab professionals
- Oral health educators and students
- Procurement officers and decision-makers in dental practices
- Industry stakeholders, investors, and government representatives
Why Exhibit?
- Reach decision-makers: With 50% of visitors being dentists and many more business owners and practice managers, ADX connects you directly with the people who make purchasing decisions.
- High visitor engagement: Attendees are present all day, giving exhibitors more opportunities to showcase products and build relationships beyond short breaks or sessions.
- Visitors come to buy: Delegates aren’t just browsing — they’re actively looking for new products, services, and solutions to implement in their practices.
- Unmatched exposure: Benefit from ADX Sydney’s advertising across leading dental magazines, websites, newsletters, and extensive organic and paid social campaigns.
- Direct communication: Email marketing reaches more than 27,000 dental professionals, ensuring your brand is top of mind before and during the show.
- Tailored exhibitor resources: Gain access to ready-to-use promotional tools such as email templates and social media banners to maximise your presence.
- All-in-one hub: With CPD programs, cafes, water stations, entertainment, and exhibition stands all in one space, exhibitors are guaranteed consistent foot traffic.
- Hands-on connections: Showcase your products or services directly to customers, allowing them to experience and evaluate solutions in real time.
Key Stats of the Last Show
- 37,000+ contacts reached, including 27,000 practitioners and 10,000 industry affiliates
- 7,000 visitors
- 80% of visitors influence or make purchasing decisions
- 13,000+ Facebook followers
- 3,600+ Instagram followers
- 8,300+ LinkedIn followers
- 200+ exhibitors showcased products and services
- 10,000 official programs distributed at ADX
