How will clients know your exhibiting? Pre-exhibiting marketing tactics

How will clients know your exhibiting? Pre-exhibiting marketing tactics How will attendees and clients know your exhibiting? Let them know with pre-exhibiting marketing tactics. Making contact with attendees and clients before an exhibition is the single most important moment to connect. Pre-exhibition marketing can make or break your exhibition experience. People need to know you […]

Why You MUST Use Your In-house Contacts In Pre-exhibition Marketing

Why You MUST Use Your In-house Contacts In Pre-exhibition Marketing You have a company database. Use it. The goal to pre-exhibition marketing is to target your highest quality prospects and get them interested in visiting your stand at the exhibition. In house contacts are perfect to target as they are already interested in doing business with […]

How to Use Registered Exhibition Attendees to Your Advantage

How to Use Registered Exhibition Attendees to Your Advantage 1 You have set your goals and objectives of your exhibition experience. 2 You have developed a strategic content marketing plan. 3 Now it is time to connect with your prospects. An exhibition or trade show offers your business an unprecedented opportunity, when else would you be able […]

Paccar Case Study | Why Size Can Make All The Difference

Paccar Case Study | Why Size Can Make All The Difference Floor space at any exhibition is a valuable asset, but knowing how to make the most of this space is crucial to your brand exhibition success. Even with a small floor plan, the right layout and design can help to achieve maximum results. Small doesn’t […]

What it takes to win ‘Best in Show’

What it takes to win ‘Best in Show’ What are the key elements to a great exhibition stand?  Better yet, an award-winning exhibition stand? INPEX won best in show at APPEA 2019. Their stand design had numerous features contributing to the stand success, outlined in the case study below.loping the content for your pre-event marketing […]

6 Tried-and-True Principles of Writing Content for Exhibition Marketing

6 Tried-and-True Principles of Writing Content for Exhibition Marketing You have developed a sound marketing strategy for your exhibition participation with one goal in mind. The goal may be to: Drive sales Get foot traffic to your stand Book in attendees for demonstrations etc. Whatever the goal, your promotions, artwork and copy must work together […]

The RIGHT way to start your exhibition marketing strategy

The RIGHT way to start your exhibition marketing strategy 1 You have decided on the exhibition you want to attend. 2 You have booked your exhibition space. 3 You have locked in your stand designer and builder. What’s Next? Well, it is only just the beginning of your exhibiting story. Marketing needs to be a […]

10 Unbeatable Ways To Have The Perfect Exhibition Stand Design

10 Unbeatable Ways To Have The Perfect Exhibition Stand Design There is nothing more important than to be present at certain industry events. However, what is equally, if not more important is to attract the attention and interest of your targeted audience at the events you participate in. This is imperative for creating a strong […]

5 Tricks For Selecting The Best Exhibition, Stand Space & Location

5 Tricks For Selecting The Best Exhibition, Stand Space & Location When it comes to having a successful exhibition stand, it’s usually the little things that make the biggest difference. A few little things such as your exhibition stand space and location can take you a long way at an event, if executed correctly. Over […]

How To Staff Your Exhibition Stand For Success

How To Staff Your Exhibition Stand For Success Did you know that 85% of an exhibitor’s success lies in the performance of the staff? Having the right people on your stand will significantly increase your chance of success at the exhibitions your company participate in. For companies with B2B focus, having the right people on […]