What is a digital twin?

Would you want to: Invite prospects to your space 24/7? Capture and test processes with full visual context? Document customer interactions? Collaborate efficiently with teams? Fast-track sales? If you answered YES to any of these, Digital Twin technology may be a crucial part of the answer to achieving your business and marketing objectives. Digital Twin […]

Virtual reality and the exhibition industry

Since I started in the exhibition industry almost 20 years ago, most companies have phased out building physical models of exhibition stand and instead moved towards progressive 3D computer generated models. Within these 20 years a lot of exhibition companies have been able to create virtual experiences but have been limited by computer processing power […]

Where to Exhibit | The 3-step guide to setting exhibition and event objectives

Where to Exhibit | The 3-step guide to setting exhibition and event objectives Deciding where to exhibit is a critical decision in every company’s exhibition marketing strategy. This decision needs to be analytical, taking into consideration factors about the brands target market, show specifications and location on the floor plan. However, before deciding which show […]

Post-exhibition marketing | The secret to better exhibition ROI

Post-exhibition marketing | The secret to better exhibition ROI 70% of exhibitors fail to follow-up after an exhibition. Exhibitions are a powerful experiential marketing channel that bring you face to face with your most interested buyers. They bring a level of engagement with your potential clients that can be impossible to achieve with other marketing […]

Mercury Marine | Multiple Exhibitions

Mercury Marine | Multiple Exhibitions Many companies exhibit at multiple shows throughout the year and in the past have had to have a new stand designed and built for each individual show. This process is time consuming, expensive and produced a lot of waste. Long term client of Expo Centric, Mercury Marine, were exhibitors at […]

Shadowbringers | Fostering a Cult Brand Following

Shadowbringers | Fostering a Cult Brand Following How would you like your brand to have a cult following? Cult brands do not happen by accident. “Cult Brand: a brand for which a group of customers exhibit a great devotion or dedication. Its ideology is distinctive, and it has a well-defined and committed community. It enjoys […]

Oppenheimer Case Study | Multi Sensory Exhibition Stands

Oppenheimer Case Study | Multi Sensory Exhibition Stands The importance of engaging the 5 senses. An immersive multisensory experience. Making contact with attendees and clients before an exhibition is the single most important moment to connect. Pre-exhibition marketing can make or break your exhibition experience. People need to know you are at the show so […]

The ‘Dating” guide to finding the perfect stand builder for your company

The ‘Dating” guide to finding the perfect stand builder for your company You don’t decide who to marry based on online profiles alone. You go on dates and get to know the person You find out about their habits, hobbies, friends, work They meet your family Then after the ‘research’ you pick your perfect partner! […]

How will clients know your exhibiting? Pre-exhibiting marketing tactics

How will clients know your exhibiting? Pre-exhibiting marketing tactics How will attendees and clients know your exhibiting? Let them know with pre-exhibiting marketing tactics. Making contact with attendees and clients before an exhibition is the single most important moment to connect. Pre-exhibition marketing can make or break your exhibition experience. People need to know you […]