Introduction to Exhibitions & Events

In today’s fast-paced world, events play a pivotal role in connecting businesses with their target audience. Whether you’re a brand looking to make a lasting impression, a company striving for thought leadership, or a retailer aiming to enhance the customer experience, events offer a platform to achieve these goals. Following delves into the diverse world […]

You Know What to Measure – But How Do You Actually Measure It?

Measuring the success of marketing strategies involves a combination of quantitative and qualitative metrics. Metrics can demonstrate whether a marketing campaign has been successful or not. They provide concrete evidence of the effectiveness of your strategies. Here are some ways to measure marketing campaign success: Start With Historical Metrics Starting with historical metrics involves using […]

Build an Event Mission Statement that Inspires

“To bring the best in contemporary and classic cinema to audiences in Australia and to provide a global platform for Australian filmmakers.” That’s the Melbourne International Film Festival’s event mission statement. Concise and powerful, right? It gives a clear direction for the internal team and participants, and it also delivers a faithful slogan to their […]

Integrated Marketing Communications for Exhibitions

By nature, an exhibition is an integrated marketing campaign. Trade shows have multiple touchpoints. From pre-event promotions through online and traditional marketing channels to on-site interactions such as exhibitor booths, seminars, and networking events, each phase represents a critical touchpoint.  Integrated Marketing Communications (IMC) is the application of consistent brand messaging across various marketing channels […]

Strategies to Generate More Top-Quality Booth Traffic

Getting high foot traffic is definitely a good sign that you’ve done a great job at attracting people to your exhibition stand. This means that you’re getting enough exposure to increase the attendees’ awareness of your brand. But the significant value for your business really lies in getting top-quality traffic.  High-quality leads are the types […]

Is sponsorship really worth it?

Event sponsorship can be worth it for businesses when done strategically. It provides an opportunity to reach a targeted audience, enhance brand visibility, and connect with potential customers.  However, its effectiveness depends on factors like the alignment of the event with the company’s target market, the quality of the event itself, and how well the […]

How to Adapt Your Exhibit Stand for Multi-City and Country Shows

Exhibiting at trade shows across multiple cities and even countries is an excellent way to expand your business reach. However, it requires careful planning and adaptability. Here are some strategies to help you adapt your exhibit stand for multi-city and country shows. Understand the Local Culture Each city and country has its own unique culture […]

The Role of AI in Exhibitions and Trade Shows

Artificial Intelligence (AI) plays a significant role in exhibitions and trade shows, transforming the visitor experience and optimising engagement. Here are some ways AI is used: AI-Powered Virtual Assistants These assistants streamline trade show navigation, providing real-time information about exhibitors, schedules, and locations. They adapt to visitor preferences for a customised experience, offering intuitive maps […]

How to Train Your Exhibition Booth Staff

Trade shows are a great way to generate leads, meet new customers, and showcase your products or services. But they can also be overwhelming, especially for first-time exhibitors. One of the most important things you can do to ensure a successful trade show is to train your booth staff properly. Why is booth staff training […]

How to master the virtual and face-to-face attendance in events

The events and exhibitions industry is witnessing a transformation. As the world adapts to the new normal, a hybrid approach combining virtual and in-person attendance has increasingly become popular, if not the standard.  In this article, we will explore how to master the art of seamlessly integrating these two attendance formats to create engaging, successful, […]