Hunter Amenities partnered with Expo Centric to solve a key problem: their trade show presence looked different in every market, weakening brand recognition and impact.
Our answer was a Global Exhibition Design Bible: a clear set of design principles that unify Hunter’s presence across regions and ensure every stand tells the same story.
The framework now guides the brand’s exhibition stands in China, the Middle East, Europe, and North America. And when we implemented this design approach in Australia at NoVacancy 2025, it became a powerful on-floor execution that turned visibility into business outcomes.
The Challenge
Consistency Across Borders
Before 2025, Hunter’s exhibition stands were inconsistent in design, structure, and experience. They needed a global framework to:
- Present a unified brand identity worldwide
- Adapt seamlessly to different budgets, audiences, and stand sizes
- Support deeper product engagement and faster sales conversations
The Solution
A Playbook for Global Consistency
We worked with Hunter to define a complete exhibition framework, creating a global design bible that ensures every stand feels unmistakably Hunter, no matter the market.
The first execution launched at Hotel Plus China 2025, followed by showcases in the US, UK, and the Middle East. Each activation used the same design language while adapting to local requirements.
Bringing It to Life in Australia
At NoVacancy 2025, we built a stand that proved the framework’s commercial value:
- Consistent Presence: Design elements aligned with global guidelines to strengthen brand recognition.
- Engagement-Driven Layout: Product zones and lighting guided visitor flow and increased dwell time.
- Adaptable Messaging: Interchangeable signage kept content relevant without added production costs.
- Hands-On Experience: A demo area with a working sink turned product exploration into real sales conversations.
- Premium Atmosphere: Warm lighting recreated a luxury hotel feel, embedding brand identity in the experience.
The Results
A Global Standard, Locally Executed
Hunter now exhibits with a unified identity that builds trust, accelerates conversations, and reduces future costs.
At NoVacancy 2025, the stand:
- Delivered a cohesive, premium visitor experience aligned with global branding
- Increased engagement through interactive product zones
- Supported meaningful conversations that advanced commercial opportunities
Build Your Global Presence with Us
Expo Centric transforms fragmented exhibition programs into unified experiences that deliver results. Our work with Hunter Amenities shows how a single global framework can strengthen brand equity, streamline delivery, and turn trade show visibility into growth.
Your global stage is waiting. Let’s build it together.