Elevating Indeed’s Presence at FutureWorks: A Showcase of Expo Centric’s Event Expertise
Indeed FutureWorks is a global event that brings together HR professionals, business leaders, and recruitment experts to explore the future of work. With previous editions held in major cities like New Orleans, the event has established itself as a must-attend experience for those shaping the workforce of tomorrow. Indeed, a leading job search platform in Australia, played a key role in the event, reinforcing its presence as an industry leader in talent acquisition.
For the 2025 edition in Australia, Indeed partnered with Expo Centric to create an immersive and impactful brand presence. The challenge was to design a visually compelling and highly functional event space that reflected Indeed’s brand while ensuring attendees could seamlessly engage with different installations. From event styling and design to implementation, Expo Centric delivered a vibrant, well-branded venue that met Indeed’s goals and enhanced the attendee experience.
Challenges
Every large-scale corporate event comes with unique challenges, and Indeed FutureWorks Australia 2025 was no exception. Before the event, Expo Centric had to navigate several key hurdles, including:
- Designing within venue constraints – The available floor space needed to accommodate multiple installations while ensuring a smooth attendee flow. The challenge was to maximise brand impact within the given layout.
- Balancing aesthetics with functionality – Each installation needed to serve a distinct purpose, whether it was fostering engagement, providing information, or offering an interactive experience. The challenge was ensuring a cohesive design without overwhelming the space.
- Translating agency-developed visuals across multiple touchpoints – Indeed’s agency developed the core visual identity for the event, and Expo Centric worked closely with them to ensure seamless integration across all activations. This collaboration ensured that every detail, from the colour palette to the typography, was accurately translated into the physical event space while maintaining brand integrity.
The Installations: A Breakdown of Expo Centric’s Design Solutions
To bring Indeed’s brand to life at FutureWorks Australia 2025, Expo Centric designed and built several key installations that created a cohesive and engaging environment. These included:
1. Photo Opportunity Wall
A visually striking backdrop that invited attendees to capture and share their FutureWorks experience. The design featured bold branding, vibrant graphics, and clear messaging to encourage social media sharing, extending the event’s reach beyond the venue.
2. Product Hub
An interactive space where attendees could explore Indeed’s hiring solutions. Expo Centric designed this section to be both educational and engaging, incorporating digital displays and branded visuals that highlighted Indeed’s key offerings. The goal was to make complex hiring solutions easy to understand and accessible to all attendees.
3. Counter and Welcome Desk
A sleek and functional reception area that served as the first touchpoint for visitors. Designed to be approachable and inviting, the counter featured clean branding and intuitive placement to ensure a seamless check-in experience for attendees.
4. Merchandise Stand
Branded merchandise is a key engagement tool at corporate events, and Expo Centric created a designated merch area that seamlessly blended with the overall event styling. The design ensured the merchandise was well-displayed and easy to access, encouraging attendees to take home branded items as a lasting reminder of their FutureWorks experience.
The Build: Executing the Vision
With a clear strategy in place, Expo Centric executed the design with precision, ensuring each element was installed efficiently and aligned with the overall brand vision. The installation process involved:
- Custom fabrication – Each installation was built using high-quality materials that balanced durability with visual appeal. From large-scale printed graphics to modular structures, every piece was crafted to deliver maximum impact.
- Brand consistency – Expo Centric ensured that Indeed’s branding was seamlessly integrated across all installations, maintaining uniformity in design, typography, and colour schemes.
- On-site execution – The team worked within tight deadlines to ensure a flawless build, overcoming last-minute challenges and adjustments with agility and expertise.
Delivering Impactful Brand Experiences Through Thoughtful Event Design
Expo Centric’s design and execution at Indeed FutureWorks Australia 2025 successfully transformed the event space into an immersive brand experience. By strategically crafting engaging installations—including a striking photo wall, an informative product hub, a welcoming reception area, and a well-designed merch stand—Expo Centric ensured that every touchpoint reinforced Indeed’s brand presence.
This project highlights Expo Centric’s expertise in corporate event styling, design, and implementation. By combining creativity with strategic execution, the team delivered a seamless and engaging experience that met Indeed’s goals. Indeed FutureWorks Australia 2025 was not just a showcase of recruitment industry innovation—it was also a testament to the power of thoughtful event design in creating memorable brand experiences.
