Australia’s retail landscape is fiercely competitive, and having great products alone isn’t enough. Retailers need to be strategic in capturing customers’ attention and driving sales. This is where POS displays shine—they act as silent salespeople, influencing purchase decisions without the need for direct selling.
However, a great POS display is more than just an attractive setup. It should deliver an experience that draws customers in, sparks curiosity, and encourages engagement. Here’s how to make the most of your POS marketing efforts.
Strategy #1: Craft Irresistible In-Store Experiences
Creating an engaging in-store experience is key to increasing customer dwell time and boosting sales. Think of your store as a stage, where your products are the stars and your layout is the script that directs customer flow.
Here’s what to focus on:
- Store Layout: Is your space inviting and easy to navigate?
- Lighting & Atmosphere: Does it create a welcoming ambience?
- Interactive Elements: Do your displays encourage customer engagement?
The goal is to make your store feel comfortable, enjoyable, and intuitive—a space where customers love to linger and shop.
Strategy #2: Leverage Technology for Customer Engagement
Incorporating technology into your POS stand design can significantly enhance the shopping experience. From interactive displays to personalised recommendations, digital solutions can boost engagement and streamline decision-making.
Example: A customer searching for running shoes could use a kiosk with an interactive POS screen to:
- Read reviews
- Compare different models
- Get personalised recommendations based on their running style
Australian retailers like Mecca and JB Hi-Fi have successfully adopted digital POS displays, offering immersive and personalised shopping experiences. If you haven’t already, it’s time to explore digital POS solutions for your store.
Strategy #3: Personalised Promotions That Resonate with Customers
Gone are the days of one-size-fits-all promotions. Today’s consumers expect personalised offers that match their preferences and shopping habits.
Imagine this:
You’re at the checkout, and a special discount pops up at a custom point-of-sale stand for a product you frequently buy. It’s relevant, timely, and compelling, making you more likely to purchase.
Using Data to Create Tailored Offers
Retailers can use customer data to craft promotions that truly resonate. For example, a customer who regularly buys organic coffee could receive:
- A personalised discount on their favourite brand
- A recommendation for a new organic blend they might love
Flybuys and Everyday Rewards have mastered this approach, offering personalised discounts and rewards based on shopping behaviour. The more relevant the offer, the more effective it is.
Strategy #4: Strategic Product Placement for Maximum Impact
Placement is everything. Where you position your point-of-sale stands, signage, and promotional materials can determine how much impact they have.
Best practices for product placement:
- High-Traffic Areas: Place POS displays where foot traffic is heaviest.
- Near Checkout Counters: Encourage impulse buys with strategically placed products.
- Complementary Pairings: Position related products together to boost cross-selling.
The Psychology of Product Placement
Retailers like Coles and Woolworths position snacks, drinks, and magazines right by the checkout—turning idle waiting time into last-minute purchases. This strategy can be incredibly effective in boosting average transaction value.
Smart product placement can drive sales without the need for pushy promotions.
Strategy #5: Seamless Omnichannel Integration
In today’s hybrid shopping environment, customers expect a seamless connection between online and in-store experiences. Retailers must bridge the gap between digital and physical touchpoints for a smooth shopping journey.
Creating an Omnichannel Shopping Experience
Here’s how to integrate online and offline channels effectively:
- Click & Collect: Let customers order online and pick up in-store.
- QR Codes: Direct customers to product pages, reviews, or exclusive offers.
- Cart Reminders: Send personalised in-store discounts to customers who abandoned their online cart.
Bunnings and Kmart have successfully implemented Click & Collect services, making shopping more convenient and flexible.
The goal is to make shopping easy, accessible, and frictionless—wherever and however your customers choose to shop.
Strategy #6: Train & Empower Staff to Boost Sales
Your employees are your brand ambassadors. Their knowledge, attitude, and approachability can make or break the customer experience.
How to Equip Your Staff for Success
- Product Knowledge: Ensure your team understands your products inside-out.
- Customer Engagement Training: Teach them how to initiate helpful and friendly conversations.
- POS Familiarity: Train staff to use POS technology effectively to assist shoppers.
Example: Retail giants like David Jones and Myer invest in extensive staff training programs to enhance customer interactions and sales performance.
When employees are confident and informed, customers are more likely to buy.
Final Thoughts: Boost Sales with Standout POS Displays
In today’s fast-moving retail world, POS marketing is a game-changer. With the right strategies, you can:
- Capture customer attention
- Enhance the shopping experience
- Drive impulse purchases