When you are in the retail industry, your goal is to turn lurking window shoppers into customers, and, frankly, even repeat buyers. But realistically speaking, this can be challenging to achieve in a highly congested marketplace.
So how can you do it? The answer lies in a typically undervalued player: point-of-sale design. This smartly structured sale display is the discreet force that will boost your revenue, enhance client satisfaction, and deepen customer loyalty.
What Are Point-of-Sale (POS) Displays, Anyway?
Like a last purchase call before customers leave retail outlets, POS displays placed at the checkout counters or other high-traffic areas trigger the urge to buy one more item to complete their overall shopping experience. These little shelves or racks are filled with small stuff, such as snacks, accessories, cosmetics, and other promotional items.
Now that we know what POS stands are, let’s explore how they can work magic for sales in a retail environment.
Last-Minute Distraction: Create an Engaging Checkout Experience
Nobody likes to wait in line. But, as a retailer, you can take advantage of customers’ displeasure with queues with a smart POS design. Place an enticing display of products prominently visible where the line to the counter forms. With this, you will surely reap the benefits of prime selling time since people would choose to distract themselves with interesting stuff rather than check how the queue is moving forward.
How to Do This:
Engage customers with entertaining or educational point-of-sale displays they can stare at or watch while waiting. Be it a smaller screen showing how to use a product or an elaborate setup of complimentary items too cute to be ignored, ensure these arrangements are intriguing or compelling enough for customers to add something more to their cart before checking out.
Impulse Buying Game: Trigger the “Why Not?” Sales
Think about those candies, chargers, keychains, and other small, low-dollar items you bought that weren’t on your shopping list. How did you end up purchasing them, anyway? Chances are, they were on strategically placed point-of-sale displays.
These impulse-buy magnets can boost your sales, turning a straightforward checkout into an extended selling opportunity.
How to Do This:
The trick to maximise impulse buys is having neat and uncluttered pop displays. Your merchandise stand should be in plain view, clearly priced, and desirable. Place smaller, everyday items that shoppers can rationalise grabbing while saying, “Why not? It’s only $3!”
Brand Vibes Only: Prioritise Clear Branding and Consistency
Uniformity is key to establishing a strong retail point and conveying branding reliability, which is also important in point-of-sale marketing. Every checkout point should seamlessly reflect your brand message and identity, from colours and fonts to signage and digital content. It should always be an extension of the shopping journey, not just some afterthought advertising gig.
How to Do This:
Express your brand’s unique character with your sale displays. If your business is in an industry that allows you to be fun and whimsical with marketing, your POS design should reflect playful, interactive elements and cheeky wording encouraging shoppers to make a good purchase. If you’re in the luxury business, prioritise clean, smooth lines and elegant materials that will retain the premium branding.
Either way, consistency in your point-of-sale display will prompt shoppers one more tiny purchase.
Tech It to the Next Level: Integrate Technology for Efficiency
It’s important to be efficient in the fast-paced retail world. Integrating modern technology into your POS retail display can smooth out customer transactions, bringing convenience that can translate to loyalty and repeat business. When checkouts are rendered faster, waiting time is decreased—this is what shoppers want.
How to Do This:
Tech in a POS display come in many forms—touchless payment options, QR codes, and self-checkout kiosks, among others. Let your customers glide through the sales counter effortlessly, taking charge of their buying journey while enjoying convenience.
Enhanced checkout not only makes the purchase experience better but also generates more opportunities to sell additional merchandise since shoppers have verified that every transaction in your store will be smooth.
Love Yourself and Spend More: Personalise the Upsell and Cross-Sell
Customers love it when they feel that your brand knows and understands them. Giving them personalised recommendations is a way to spark this feeling, which you can easily do with your product display stands. Utilise the right tech tools to customise your POS content according to a customer’s purchase history, preferences, or even what’s in their cart. This can lead to either of the two positive sales results—upselling or cross-selling.
How to Do This:
A digital POS screen can do the upselling for you by offering related picks that are too good to pass up. Its sales pitch will be along the lines of, “You bought this; how about trying this, too?” or “You’ll get a better deal if you upgrade to this bundle!”
When you want to achieve cross-selling, you can design your POS display to suggest products that pair well with what they will be buying. Let’s say you’re a skincare brand: pack your POS display stand with products such as face masks, cleansers, and other products that would go well with any items. This ups sale value and enriches customer experience by offering things they didn’t even know they needed.
Final Thoughts: Reinvent Checkout with Upgraded Sale Displays
Today’s competitive commerce game won’t only require you to have great products; you also need to have a smart retail marketing strategy. With a savvy point-of-sale design, you can upgrade customer experience and build brand loyalty, which all translates to consistently improved sales performance. Think of your POS displays as your silent, nonintrusive salespeople: they make shopping fun for customers and selling easy for you.
Want to invest in a well-designed POS stand? Contact us! We create visually appealing and interactive displays that will turn checkout counters into sales-driving registers in any retail environment.