The world of retail is a highly competitive space as it creates memorable and compelling experience for shoppers which is a key to driving sales.
One often overlooked but highly effective tool in a retailer’s arsenal is the Point of Sale (POS) Display. When thoughtfully designed, a POS display with custom designs can significantly impact customer behaviour and improve sales.
In this blog, we will explore how a well-designed POS display contributes to increased sales by attracting attention, engaging customers, and supporting brand recognition within both retail store marketing and showroom displays.
Understanding Point of Sale Displays
A Point of Sale (POS) display is a specialised form of sales promotion aimed to draw customers’ attention to specific products, promotions, or services. POS displays can take various forms, including free-standing display units, shelf edging, dummy packs, strut cards, standees, hanging signs, counter display units, display packs, endcaps, display stands, mobiles, posters, and banners.
POS Displays are displays placed near checkout counters, product shelves, or in high-traffic areas of retail stores to promote specific products or services. These displays are typically intended to encourage impulse purchases or highlight special promotions and they vary widely in design, from simpler countertop displays to elaborate free-standing structures.
When integrated as part of a POS display marketing strategy, a POS display positioned near a checkout counter can become a powerful tool to increase customer engagement, brand loyalty, and ultimately, sales.
Importance of POS Displays in Retail
POS displays play a crucial role in retail marketing, as they help capture customers’ attention, drive impulse purchases, and promote products, services, and brand awareness. Effective POS displays can increase sales, enhance customer engagement, and create a visually appealing and engaging shopping experience. Moreover, POS displays can be used to upsell and cross-sell products, promoting additional items that complement the customer’s purchase.
The Impact of a Well-Designed POS Display
A thoughtfully crafted POS display design offers more than just a visual boost; it serves as a silent salesperson, guiding customer decisions, promoting new products, and strengthening brand presence. Considering the environmental impact of materials used in POS displays can enhance customer engagement and brand loyalty.
Here is how a well-designed POS display can impact sales in a retail environment:
Attracting Customer Attention
In a busy retail environment, catching potential customers’ attention is half the battle won already. A well-designed POS display leverages bright colours, innovative shapes, and strategic lighting to draw attention. Visual appeal is especially important at high-traffic areas where customers are either moving quickly or making purchasing decisions.
Effective POS displays incorporate elements that stand out amidst the visual clutter of a typical store.
Enhancing Product Visibility
Products on typical store shelves can easily get lost in a sea of similar items. A POS display allows brands to showcase their products in a unique setting, making them more visible to customers. In a showroom, this visibility is even more crucial, as it offers and opportunity for customers to interact with the product before purchase.
Encouraging Impulse Buys
One of the biggest benefits of a POS display is its ability to prompt impulse purchases. Strategically placed at checkout or along busy aisles, POS displays remind customers of items they may want but did not plan to buy, encouraging last minute additions to their carts.
Supporting Brand Recognition and Loyalty
POS displays are an effective way to reinforce brand identity and messaging. Consistent, well-designed displays that showcase brand logos, colours, and slogans help increase brand recognition. The familiarity created by a distinct POS design can enhance brand loyalty, as customers come to associate the brand with quality and a positive shopping experience.
Highlighting Promotions and Special Offers
A POS display is an ideal platform to inform customers of current promotions, discounts, or product bundles. A well-crafted display uses clear and concise messaging to communicate the offer, creating a sense of urgency that can prompt immediate action.
The Key Elements of Effective POS Displays
To create an effective POS display, retailers and brands need to consider several essential design elements that transform a standard display into a compelling sales tool.
Visual appeal and branding play a critical role; using a cohesive colour palette that reflects the brand’s identity, eye-catching graphics, contrasting colours, and bold fonts helps the display stand out.
An open layout further enhances the accessibility, inviting customers to engage with the product more easily. Clear messaging is equally important. The display should prominently highlight the product benefits and use straightforward language to communicate its value or promotion. Adding a clear call-to-action like “Buy Now!” or “Limited Time Offer” can encourage quick decision-making.
Accessibility to the product is another priority; POS displays should make items within reach and may offer interactive elements like product samples or digital screens for demonstrations.
An organised, clutter-free setup ensures the display remains inviting and approachable. Strategic placement in high-traffic areas, such as near the checkout or main aisles, optimises visibility. When targeting specific customer demographics, positioning displays in sections frequented by those group increases engagement.
Finally, durability and quality are fundamental for any POS display. Using high-quality materials that reflect the brand’s image ensures the display can withstand daily wear and tear, remaining sturdy and visually appealing over time.
By combining all these elements, retailers can craft POS displays that drive customer interest and boost sales effectively.
What to Look for in a Well-Design POS Display?
A well-designed POS display must consider several factors, including target audience, product, and retail space. During the design process, you must consider the following to make sure that your POS display will deliver results based on your objectives:
- Know your target audience: Understand your customers’ demographics, preferences, and shopping habits to create a display that resonates with them.
- Keep it simple and clear: Use simple, easy-to-read fonts and concise messaging to communicate the key benefits of the product.
- Use eye-catching visuals: Incorporate high-quality images, graphics, or videos to grab customers’ attention and create an engaging experience.
- Make it interactive: Incorporate interactive elements, such as QR codes, demos, or samples, to encourage customers to engage with the product.
- Ensure consistency: Align your POS display with your brand’s overall marketing strategy and visual identity to create a cohesive brand narrative.
The Lasting Impact of a Well-Designed POS Display
Incorporating POS displays as part of your retail store marketing or showroom strategy can yield measurable benefits. With the right POS display design, a display becomes more than just a temporary promotional tool—it becomes an integral part of the customer experience, driving sales, enhancing brand loyalty, and creating memorable shopping experiences.
In summary, a well-designed POS display captures attention, provides visibility, and encourages both planned and impulse purchases.
By investing in a strategically designed POS display, retailers and brands can significantly impact their sales and leave a lasting impression on customers. Whether used in retail settings or showroom displays, the potential of POS displays to influence customer behaviour and boost sales makes them an indispensable asset in any POS marketing strategy.
How Expo Centric Can Help Your Brand Build the Best POS Display
Experiential marketing agencies like Expo Centric which specialise in building custom designs and POS displays play a crucial role in enhancing the impact of these marketing tools whether at exhibitions, trade shows, and retail stores. Our deep understanding of how to create custom designs that not only grab attention but also embody the brand’s identity can further elevate the experience of your audience within the store.
By crafting displays that seamlessly integrate brand elements—from colours, logos, and messaging—Expo Centric can help your business stand out. Our team’s design expertise ensures that your next POS display is not just a product showcase, but also an immersive experience that draws visitors in and reinforces your brand’s identity.
In addition, maximising Expo Centric’s flair for creating custom designs that fit the specific goals of your brand is a perfect way to elevate your POS displays. By combining our marketing know-hows with practical design and construction knowledge, we can turn your POS displays into a high-performing space that enhances both immediate sales and long-term brand recognition.
Contact us now and let’s bring your brand goals to life!