
Where to Exhibit | The 3-step guide to setting exhibition and event objectives
Where to Exhibit | The 3-step guide to setting exhibition and event objectives Deciding where to exhibit is a critical decision in every company’s exhibition

Post-exhibition marketing | The secret to better exhibition ROI
Post-exhibition marketing | The secret to better exhibition ROI 70% of exhibitors fail to follow-up after an exhibition. Exhibitions are a powerful experiential marketing channel

Mercury Marine | Multiple Exhibitions
Mercury Marine | Multiple Exhibitions Many companies exhibit at multiple shows throughout the year and in the past have had to have a new stand

Shadowbringers | Fostering a Cult Brand Following
Shadowbringers | Fostering a Cult Brand Following How would you like your brand to have a cult following? Cult brands do not happen by accident.

Oppenheimer Case Study | Multi Sensory Exhibition Stands
Oppenheimer Case Study | Multi Sensory Exhibition Stands The importance of engaging the 5 senses. An immersive multisensory experience. Making contact with attendees and clients

The ‘Dating” guide to finding the perfect stand builder for your company
The ‘Dating” guide to finding the perfect stand builder for your company You don’t decide who to marry based on online profiles alone. You

How will clients know your exhibiting? Pre-exhibiting marketing tactics
How will clients know your exhibiting? Pre-exhibiting marketing tactics How will attendees and clients know your exhibiting? Let them know with pre-exhibiting marketing tactics. Making

Why You MUST Use Your In-house Contacts In Pre-exhibition Marketing
Why You MUST Use Your In-house Contacts In Pre-exhibition Marketing You have a company database. Use it. The goal to pre-exhibition marketing is to target your

ALMA Lasers Case Study | Breaking Into a New Market
ALMA Lasers Case Study | Breaking Into a New Market Breaking into a new market is challenging. Alma Lasers used the Beauty Expo to enter into the