Breaking into a new market is challenging.
Alma Lasers used the Beauty Expo to enter into the Australian Market, and it worked.
The beauty industry in Australia is booming.
The $6.5 billion industry is quickly becoming one of the countries fastest growing industries, with laser hair removal critical components in the diverse Australian consumer marketplace.
Australia’s growing interest in cosmetic procedures is at an all-time high, with spending on minimal or non-invasive procedures estimated to have reached the $1 billion mark in 2019.
When introducing a new brand or productto a country for the first time, all businesses have one thing in common – you have only one chance to get it right. Standing out at any expo can be a challenge, especially a large expo like the Beauty Expo Australia.
Alma Lasers used Beauty Expo Australia to break into the Australian beauty industry.
How Alma Lasers and Expo Centric worked together to ensure the successful launch in Australia is outlined in detail in this case study.