You Know What to Measure – But How Do You Actually Measure It?

Measuring the success of marketing strategies involves a combination of quantitative and qualitative metrics. Metrics can demonstrate whether a marketing campaign has been successful or not. They provide concrete evidence of the effectiveness of your strategies. Here are some ways to measure marketing campaign success: Start With Historical Metrics Starting with historical metrics involves using […]

Build an Event Mission Statement that Inspires

“To bring the best in contemporary and classic cinema to audiences in Australia and to provide a global platform for Australian filmmakers.” That’s the Melbourne International Film Festival’s event mission statement. Concise and powerful, right? It gives a clear direction for the internal team and participants, and it also delivers a faithful slogan to their […]

Snapshot: at All Energy Expo 2023

Client: Event: All Energy Expo 2023 Location: MCEC Industry: Energy and Power Features: 4 x Hanging Rigged Banner Pergola Structure with Solar Panels Solar Panel Module Product Mounting Wall with Graphics Storage Room Reception Counter with Storage, PopCorn Machine, And Beer Tap Computer Cut Vinyl (CCV) graphics Large Graphic Back Wall with Walk-in Storage […]

Snapshot: Zimmerman at All Energy 2023

Client: Zimmermann  Event: All Energy Expo 2023 Location: MCEC Industry:  Features: PVC Back Wall Graphics Curved Reception Counter Computer Cut Vinyl (CCV) graphics SAV Print Blade Graphics Client Owned Solar Panels    Comment: Zimmermann’s stand at the All Energy Expo successfully garnered interest by strategically positioning their solar panels at the forefront of their display. […]

Integrated Marketing Communications for Exhibitions

By nature, an exhibition is an integrated marketing campaign. Trade shows have multiple touchpoints. From pre-event promotions through online and traditional marketing channels to on-site interactions such as exhibitor booths, seminars, and networking events, each phase represents a critical touchpoint.  Integrated Marketing Communications (IMC) is the application of consistent brand messaging across various marketing channels […]

Strategies to Generate More Top-Quality Booth Traffic

Getting high foot traffic is definitely a good sign that you’ve done a great job at attracting people to your exhibition stand. This means that you’re getting enough exposure to increase the attendees’ awareness of your brand. But the significant value for your business really lies in getting top-quality traffic.  High-quality leads are the types […]

Snapshot: Redback Technologies at All Energy 2023

Client: Redback Technologies Event: All Energy Expo 2023 Location: MCEC Industry: Energy and Power Features: Brand Printed Back wall Brand Printed Archway Brand Printed Tower Sloped Counter  Reusable Fabrication Elements   Comment: At the 2023 All Energy Expo, Redback Technologies aimed to introduce their groundbreaking hybrid battery storage whilst continuing to highlight their industry-leading products. […]

Case Study: Pinz at Super Expo 2023

THE COMPANY: Pinz is a leading manufacturer of domestic and commercial blind and shade products. Using a range of fabrics including PVC, canvas, synthetics, and meshes, they also produce an increasing range of specialised products for several industries such as defense, medical, and automotive.  Pinz began operations in the early 80’s by designing and producing […]

Case Study: Car Expert at AADA Convention 2023

Car Expert showcased their B2B offerings for car dealers at the Australian Automotive Dealer Association (AADA) 2023 convention, at ICC Sydney. THE COMPANY: Car Expert is a company that offers avenues for leads-to-sales conversion, for car dealerships who avail of Car Expert’s monthly subscription. Subscribing dealerships are given access to all of Car Expert’s wide […]

Staff Profiles: Tracy Lam

Meet Tracy! An Accounts Manager for client services. What she loves most about being part of this dynamic Expo Centric team is the diversity and collaborative spirit that allows her to overcome challenges and deliver top-notch results for her clients. But it’s not all work; she also knows how to have fun while doing it! […]