Case Study: All Energy Expo 2023
Our Highest Energy Event Building 5 Stands at All Energy Expo 2023 The All Energy Expo 2023, Australia’s largest clean energy event, was held at the Melbourne Convention and Exhibition Centre from October 25-26, 2023. Organised by RX Global, the event provided delegates with access to the latest renewable energy technology and trends. The expo […]
Case Study: La Trobe University at VCS & VCE 2021
Expo Centric drive LaTrobe University’s market shift toward local students as COVID-19 hits. THE COMPANY: La Trobe University is one of Australia’s pioneering universities and has been for more than 50 years. It has grown to accommodate more than 36,000 students, with over 7,000 international students from 110 countries. With a network of campuses they […]
How to Grab Your Attendee’s Attention
Exhibitions are an incredible way to showcase your products and services, capture leads, and build relationships with industry players and prospective customers. It’s also a great avenue for you to curate an impactful brand experience for audiences. But since you’ll be tightly surrounded by direct and indirect competitors, standing out is crucial to get the […]
A Multi-Channel Marketing Strategy for Your Live Events and Trade Shows
In today’s fast-paced digital landscape, reaching your target audience through various marketing channels is an important factor in the success of your live events and trade shows. An omni-channel marketing strategy is a powerful approach that can boost your event’s impact and increase attendance, engagement, and ROI. In this chapter, we’ll explore the ins and […]
The Basics of Event Logistics & Implementation
Event logistics and implementation serves as the backbone of a memorable and impactful event. Whether it’s a product launch, a trade show, a conference, or any other corporate gathering, meticulous planning and execution are game-changers. They are a way to run successful events smoothly, maximising every brand or sales campaign that would lead to exceed […]
How to Optimise Your Exhibition Messaging
Trade shows provide numerous possibilities to display your offerings, establish connections with prospective clients and collaborators, and drive leads and revenue. However, it can be challenging to ensure that your trade show communication resonates with your target audience and hits your business objectives for the event and in the long run. In this chapter, we […]
Best Practices for Lead Capture
Lead Capture, in a Nutshell A crucial part of the sales and marketing funnel and the primary objective for many companies is lead capture. The purpose of lead capturing is to collect information about potential customers who have shown an interest in a product, service, or the company itself. Once leads are obtained, they can […]
Ways to Make the Last Day of the Show Productive
Trade shows and exhibitions serve as integral components of a company’s marketing strategy. They present a unique opportunity to exhibit products or services, foster new business prospects, and consolidate existing client relationships. However, the potential for productivity on the event’s final day is often underutilised. Here are effective strategies to ensure maximum productivity that would […]
Case Study: Security & Integrate 2023
Expo Centric successfully builds six custom stands at Security & Integrate Expo 2023 Security & Integrate Expo is the only exhibition in Australia that features both the AV & Integration and Security industry. The event was held in ICC Sydney on August 30 – September 1 2023, and it successfully continued to give an opportunity […]
Case Study: Panasonic at Integrate 2023
Panasonic unveils their branding campaign named Panasonic Connect for their B2B solutions, along with the introduction of their state-of-the-art consumer electronics products. THE COMPANY: Panasonic Australia is an established market leader and trendsetter whose products are synonymous with reliable consumer electronics. The company also has a diverse portfolio that spans across both consumer and business-to-business […]