Case Study: NetEase at PAX 2023

THE COMPANY: NetEase is the online games division of NetEase, Inc. They’re behind well-loved, crowd favourite games such as Knives Out, Harry Potter: Magic Awakened, and Naraka: Bladepoint. They’ve also been in partnership for game development with major entertainment brands such as Warner Bros and Mojang AB (a Microsoft subsidiary). NetEase Games also supports the […]

Best Practices for Lead Capture

Lead Capture, in a Nutshell A crucial part of the sales and marketing funnel and the primary objective for many companies is lead capture. The purpose of lead capturing is to collect information about potential customers who have shown an interest in a product, service, or the company itself. Once leads are obtained, they can […]