During the growth stage of Expo Centric Stan Kruss, founder and owner of Expo Centric, ventured on to the television show Shark Tank. Armed with enthusiasm and his usual forceful spirit, he braced himself to ask for an investment of $2million to finance a quantum expansion of Expo Centric throughout Australia.
One shark tank investor, Steve Baxter (the self-made millionaire of IT background) stepped up, offering the $2million if Stan would float Expo Centric on the Australian Stock Exchange. It was the largest offer made by an Australian Shark to date. A public float wasn’t in Stan’s plans for Expo Centric, so he rejected the offer causing a media frenzy.
The hype surrounding Stan’s bold decision on Shark Tank helped promote the company’s name and made many new potential clients aware of the benefits of working with Expo Centric. Expo Centric has now grown to be far more than an exhibition company, they build retail stores and displays, manage events and create digital content.
Over the last decade Expo Centric has revolutionised the exhibition landscape by moving from building stands out of MDF to eco-friendly solution. Now Expo Centric’s trail blazing path has been adopted by most competitors as gold stand in exhibitions.
The introduction of modular designs and eco-friendliness into exhibition builds allowed Expo Centric to grow exponentially in an already saturated market, winning them major brands and big projects.
Over the last decade Expo Centric has worked with over a 100 blue chip companies including: Samsung, Panasonic, Volvo, Laminex, Mercedes, GE, Simplot GWF, Johnson & Johnson, Novartis & Tab Corp. Major brands are choosing Expocentric as their stand designer and builder of choice.
Key facts in figures:
- Expo Centric’s trucks have crossed the Nullarbor = over 120 times
- Number of countries Expo Centric have worked in = 13
- Best stand design award won = 35+
- Number of staff employed in the last 10 years = 263
- SQM of exhibition stands built = 80,000 sqm
- BRW Fast 100 award = 2014
Early adaptation of technology has allowed Expo Centric to stay ahead of the game. Expo Centric was the first company to use Hologram technology in the Australian Exhibition space first with HoloCube and then with Hypervsn.